expert
local seo
consultant

Local SEO involves more than optimising a Google Business Profile. Your website, local pages, business information, technical setup and tracking all influence whether search engines understand where you operate and which searches your business is relevant to.

I work directly across those areas rather than treating local search as a standalone listings exercise. That means I can identify whether the problem sits with the profile, the website, the content, the technical setup or a combination of several things.

The aim is to build a joined-up local search presence that helps the right people find your business and gives them a clear reason to choose it.

I start by understanding which services matter most, where your customers are located and how people actually search for businesses like yours in those areas.

From there, I review your website, Google Business Profile, local landing pages, structured data, citations and existing search visibility to identify where the strongest opportunities and problems sit.

I then prioritise the work so you are not simply given a long list of local SEO tasks. The focus is on improving the signals most likely to affect your visibility and making sure the website supports the locations and services you actually want to grow.

A local SEO audit is usually the best starting point when you are not sure why competitors appear above you in Maps or local organic results.

I can review:

• current local search visibility
• Google Business Profile configuration
• service and location targeting
• local landing pages
• on-page local relevance
• internal linking
• LocalBusiness structured data
• citations and inconsistent business information
• indexation and technical SEO issues
• tracking and measurement

The result is a prioritised set of recommendations showing what needs fixing, what can be improved and where the strongest local search opportunities are.

Your Google Business Profile is an important part of how your business appears in Maps and local search results.

I can audit and optimise the profile so important information such as your categories, services, business details, service areas and website links accurately represent what the business does and where it operates.

I also look at how the profile connects with the website rather than treating it as a separate marketing channel.

The website needs to reinforce the same services and locations that your business is trying to be found for.

I can improve important service and landing pages, page titles, headings, internal links and content so the geographic relevance is clear without forcing location names into every sentence.

I also review the technical foundations that can affect local organic visibility, including crawlability, indexation and the way important location pages are connected through the site.

Separate location pages can be useful when your business genuinely serves different towns, cities, suburbs or regions, but simply duplicating the same page and changing the place name rarely creates something useful.

I can help identify which locations justify their own pages, what search intent those pages need to satisfy and how they should connect to your main services and wider site structure.

For service-area businesses, I can also help build a structure that communicates where you operate without pretending you have physical premises in places where you do not.

Business directories and other local listings can reinforce information about your business, but outdated addresses, duplicate listings and inconsistent details can create unnecessary confusion.

I can review your existing citation footprint, identify obvious inconsistencies and help prioritise which listings are actually worth correcting or maintaining.

The focus is on relevant, useful business listings rather than submitting the company to hundreds of low-value directories simply to increase a citation count.

Structured data can help search engines understand important information about your business, including its identity, location, services and relationship with other entities on the website.

I can implement or review LocalBusiness schema and related structured data so it accurately reflects the visible content and the way the business operates.

For businesses with several branches or locations, I can also structure the markup so each physical location is represented appropriately.

Multi-location SEO becomes more complicated as the number of branches grows because each location needs enough individual relevance without creating a site full of duplicated pages.

I can help structure location sections, landing pages, internal linking, Google Business Profiles and structured data so each branch has a clear place within the wider website.

The aim is to make the setup scalable while still giving search engines and users useful information about each location.

Local SEO should be measured by more than whether a keyword appears somewhere in a map result.

I can help track organic traffic, local landing-page performance, visits from Google Business Profile and the enquiries or other conversions those visits generate.

This can include GA4, Search Console and Looker Studio reporting where a clearer view of local performance is useful.

I can work directly with business owners or alongside marketing teams, digital agencies and web developers where different parts of the local search setup are already being managed internally.

My role is to connect the website, search and measurement requirements so your existing team knows what needs to change and why.

If you need broader specialist support across an internal team, you can also find out more about how I work with in-house teams.

Local SEO works best when it is connected to the wider website rather than treated as a separate Google Maps project.

It can form part of a wider small business SEO project, a website SEO audit or ongoing optimisation where local search is one part of the wider visibility strategy.

The aim is to make sure your website, Google Business Profile and other local signals all tell a consistent story about what the business does and where it operates.

Local search changes as your business grows, competitors move, new locations are added and your website develops.

I can provide ongoing or ad-hoc support to monitor local visibility, review new pages, troubleshoot Google Business Profile or indexation problems and identify new opportunities as they appear.

tracking & reporting

Keeping an eye on performance and making sure your tracking stays accurate.
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performance insights

Digging into your data to spot trends, issues, and opportunities.
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audit & optimisation

Regular reviews and updates to keep your site on track.
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ad-hoc support

Ask a question, get a second opinion, or get help with a one-off job
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